The impact of information technology adoption on hotel performance: Evidence from a developing country

ABSTRACT Hotel managers seek continual enhancement of their organizational performance by adopting innovative strategies and tools. Armed with the knowledge that information technology (IT) has revolutionized the hotel industry, this study investigates the impact of IT adoption on hotel performance (HP) in Morocco, a developing country. The proposed research model includes two constructs, namely, employee performance and financial performance. A quantitative approach is used, and the sample includes 100 general managers from three-, four-, and five-star hotels. The hypotheses were tested using a partial least squares (PLS) method, and the findings indicate that the major impact of IT adoption on HP can be seen in employee performance rather than in financial performance. The results also reveal a significant relationship between employee performance and financial performance in hotels, and the implications of these findings for researchers and hoteliers are discussed.