重新审视Twitter上的两步流模型:自我认同的韩国Twitter意见领导、新闻消费、新闻链接和新闻策划的互连

IF 0.7 Q3 COMMUNICATION Electronic News Pub Date : 2018-12-09 DOI:10.1177/1931243118809780
C. S. Park
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引用次数: 4

摘要

本研究基于对1005名韩国成年人的在线调查,比较了Twitter意见领袖和传统意见领袖在Twitter上的新闻消费、分享和策划行为。结果表明,传统意见领导和Twitter意见领导都与通过传统媒体和社交网站(SNS)的高水平新闻使用显著相关。传统意见领袖倾向于在推特中添加传统媒体新闻和纯网站新闻的链接,而Twitter的意见领袖则倾向于在推特中添加传统媒体新闻、纯网站新闻、SNS新闻和公民新闻的链接。本研究还发现,那些在Twitter上消费新闻并策划新闻的人比那些消费新闻但不策划新闻的人表现出更强的Twitter意见领导。
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Revisiting the Two-Step Flow Model on Twitter: Interconnection of Self-Identified South Korean Twitter Opinion Leadership, News Consumption, News Links, and News Curation
This study compares the news consumption, sharing and curating behavior on Twitter between Twitter opinion leaders and traditional opinion leaders, based on an online survey of 1,005 South Korean adults. The results indicate that both traditional opinion leadership and Twitter opinion leadership are significantly related to a high level of news use via traditional media and social networking sites (SNS). While traditional opinion leaders are likely to add links of traditional media news and web-only sites news to their tweets, Twitter opinion leaders tend to add links of traditional media news, web-only sites news, SNS news, and citizen journalism news to their tweets. This study also finds that those who consume news and curate the news on Twitter reveal stronger Twitter opinion leadership than those who consume news but do not curate the news.
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来源期刊
Electronic News
Electronic News COMMUNICATION-
CiteScore
1.60
自引率
20.00%
发文量
16
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