The importance, significance, and relevance of communication: a fourth study of the criticality of the discipline’s content and pedagogy

ABSTRACT The results of this study argue that communication, and specifically oral communication education, is critical to students’ future personal and professional success. Similar to three earlier studies, thematic analysis of 2,155 articles, identified in academic and popular press publications extending from 2016 to 2020, provides support for the centrality of the communication discipline’s content and pedagogy. These results reinforce the importance of communication to promoting health communication; growing individually and in relation to others; enriching the educational enterprise; enhancing organizational processes; being a responsible community member locally, nationally, internationally, and globally; and addressing crises, safety, risk, security, and science communication. Subthemes are identified in each of these six thematic categories, and the results are compared with those of the three earlier iterations of this study and in light of major shifts in the sociopolitical and cultural environment in the U.S. and the globe since the last iteration.