Running online experiments using web-conferencing software

We report the results of a novel protocol for running online experiments using a combination of an online experimental platform in parallel with web-conferencing software in two formats—with and without subject webcams—to improve subjects’ attention and engagement. We compare the results between our online sessions with the offline (lab) sessions of the same experiment. We find that both online formats lead to comparable subject characteristics and performance as the offline (lab) experiment. However, the webcam-on protocol has less noisy data, and hence better statistical power, than the protocol without a webcam. The webcam-on protocol can detect reasonable effect sizes with a comparable sample size as in the offline (lab) protocol.