Populism and Critical Incidents in Journalism: Has Bolsonaro Disrupted the Mainstream Press in Brazil?

Despite the increasing number of studies examining the conflicts between the media and populist leaders, understanding how such clashes prompt shifts in journalism norms and practices remains to be thoroughly explored. Based on a literature review and the discussion of an extensive array of examples characterizing the Brazilian media setting, this article provides a qualitative assessment of how Jair Bolsonaro's rhetoric and actions have triggered a “critical incident” in our mainstream journalism. We consider four dimensions currently experiencing transformations: the media's (1) institutional responses and campaigns, (2) production of the news, (3) production of editorials, and (4) how media professionals have reacted to populist attacks. There is evidence that journalism has increasingly become a central topic in news texts. We have also cataloged changes in news production routines (e.g., the editors’ hesitancy to send reporters to cover some political events), the use of editorials to reinforce metajournalistic discourses, and shifts in how professionals make sense of their work. Our findings contribute to the broader literature by investigating how traditional borders and values of journalism are renegotiated during institutional crises. In addition, our analytical framework can be applied to other media settings experiencing similar tensions and help underpin the construction of empirical variables to understand meaningful changes in the field. Lastly, this study considers the possible effects that change in norms, routines, and practices can have on the democratic roles of journalism.