Coastal tourism in rural areas: development model

The growing demand for new destinations, for new experiences, for different realities and cultures, the need for contact with authentic heritage, and the will to participate in the co-creation of experiences are marking the development of tourism for the future. The evolution of knowledge and demand in Tourism research, direct us on a new path of knowledge, a meeting between the strong presence of tourism in coastal areas and the still fragile tourism in rural areas. The aim of this paper is to present a coastal tourism development model in rural areas. The model was created based on key elements of tourism, tourism in rural areas and tourism in coastal areas, focusing on their relationship, complementarity and sustainability. The model intends to be innovative in creating a differentiated tourism market, based on new dimensions of knowledge on Tourism.