{"title":"金融品牌价值对印度快速消费品企业盈利能力和企业价值的影响","authors":"N. Niyas, V. Kavida","doi":"10.1016/j.iimb.2023.01.001","DOIUrl":null,"url":null,"abstract":"<div><p>The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context. From 2009 to 2018, 26 BSE 500 FMCG companies were sampled. Financial brand value, prestige driver, loyalty driver, extension driver, return on assets, return on equity, stock price, and Tobin's Q were the main variables in the models. Brand value had a contemporaneous effect on stock prices, but its three-year time-lagged effect was negative. The findings have important practical implications for FMCG firms, investors, investment analysts and managers, the government, and policymakers.</p></div>","PeriodicalId":46337,"journal":{"name":"IIMB Management Review","volume":"34 4","pages":"Pages 346-363"},"PeriodicalIF":1.7000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0970389623000010/pdfft?md5=9c759e92d00cfb6e52dde09c7b52ed4b&pid=1-s2.0-S0970389623000010-main.pdf","citationCount":"2","resultStr":"{\"title\":\"Impact of financial brand values on firm profitability and firm value of Indian FMCG companies\",\"authors\":\"N. Niyas, V. Kavida\",\"doi\":\"10.1016/j.iimb.2023.01.001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context. From 2009 to 2018, 26 BSE 500 FMCG companies were sampled. Financial brand value, prestige driver, loyalty driver, extension driver, return on assets, return on equity, stock price, and Tobin's Q were the main variables in the models. Brand value had a contemporaneous effect on stock prices, but its three-year time-lagged effect was negative. The findings have important practical implications for FMCG firms, investors, investment analysts and managers, the government, and policymakers.</p></div>\",\"PeriodicalId\":46337,\"journal\":{\"name\":\"IIMB Management Review\",\"volume\":\"34 4\",\"pages\":\"Pages 346-363\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0970389623000010/pdfft?md5=9c759e92d00cfb6e52dde09c7b52ed4b&pid=1-s2.0-S0970389623000010-main.pdf\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IIMB Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0970389623000010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IIMB Management Review","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0970389623000010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
Impact of financial brand values on firm profitability and firm value of Indian FMCG companies
The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context. From 2009 to 2018, 26 BSE 500 FMCG companies were sampled. Financial brand value, prestige driver, loyalty driver, extension driver, return on assets, return on equity, stock price, and Tobin's Q were the main variables in the models. Brand value had a contemporaneous effect on stock prices, but its three-year time-lagged effect was negative. The findings have important practical implications for FMCG firms, investors, investment analysts and managers, the government, and policymakers.
期刊介绍：
IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.
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