Erin C. Cassese, Meredith Conroy, Dhrumil Mehta, Franchesca Nestor
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Media Coverage of Female Candidates’ Traits in the 2020 Democratic Presidential Primary
ABSTRACT The 2020 Democratic presidential primary featured more female candidates than any prior race of its kind, presenting a unique opportunity to analyze media coverage of women running for this distinctively masculine office. In this article, we explore themes in trait coverage for female candidates in 2020. Using a natural language processing (NLP) approach, we analyze a sample of print and online media coverage of the Democratic primary field just prior to the Iowa Caucus. We find that trait coverage largely emphasized warmth and competence, with a tendency to criticize female candidates for displaying insufficient warmth. Comparing white women to women of color, we find coverage of Harris, but not Gabbard, emphasizes racial and gender identifiers. The themes emerging from our trait analysis suggest women candidates continue to face obstacles in the form of gendered and sometimes racialized media coverage on their paths to the presidency.
期刊介绍:
The Journal of Women, Politics & Policy explores women and their roles in the political process as well as key policy issues that impact women''s lives. Articles cover a range of tops about political processes from voters to leaders in interest groups and political parties, and office holders in the legislative, executive, and judicial branches of government (including the increasingly relevant international bodies such as the European Union and World Trade Organization). They also examine the impact of public policies on women''s lives in areas such as tax and budget issues, poverty reduction and income security, education and employment, care giving, and health and human rights — including violence, safety, and reproductive rights — among many others. This multidisciplinary, international journal presents the work of social scientists — including political scientists, sociologists, economists, and public policy specialists — who study the world through a gendered lens and uncover how gender functions in the political and policy arenas. Throughout, the journal places a special emphasis on the intersection of gender, race/ethnicity, class, and other dimensions of women''s experiences.