PM NARENDRA MODI’S APPEAL ON FIGHTING AGAINST COVID-19: A STUDY

The COVID-19 pandemic is today's biggest public health crisis and the world's largest threat to humanity since the Second World War. COVID-19 has triggered a profound economic crisis, as well as an unprecedented human toll . India is trying to minimise the pandemic‟s impact and for this Centre and State governments are working hard to sensitise people to keep all the precautions suggested by international and national experts to stop it‟s spread. The motive of this study is to know whether Prime Minister Narendra Modi is managed to send the right message at the right time. What are the messages and how many times during the lockdown or post lockdown, he addressed the country to instil trust in the people. This research work also focused on to discuss how frequently he has briefed about the measures being taken to curb COVID-19 and to bring the situation under control. In order to study speeches PM Modi delivered during the lockdown, this work aims at conducting the content analysis of Mann ki Baat episodes (March-June 2020) based on the COVID-19 information and all those appeals to the nation that PM made in the 4 months ( March –June 2020) have been used as a sample for the study. This paper outlines the scope of understanding how PM has inculcated the habit among people about taking precautions to prevent themselves from COVID-19.