跨国研发联盟的数字化:配置洞察与认知数字化偏差

IF 5.7 2区 管理学 Q1 BUSINESS Global Strategy Journal Pub Date : 2022-11-03 DOI:10.1002/gsj.1469
Ricarda B. Bouncken, Viktor Fredrich, Noemi Sinkovics, Rudolf R. Sinkovics
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引用次数: 12

摘要

企业运用数字技术来改善跨国研发联盟中的协调和沟通。然而,关于数字化如何影响跨境知识转移,存在很大的矛盾心理。我们的分析通过提供跨境研发联盟吸收能力的不同配置来澄清这种矛盾心理。模糊集定性比较分析(fsQCA)表明,大多数数字技术实施配置的吸收能力都很低。研究结果表明了认知数字化偏见的影响,在这种偏见下,企业将数字技术的好处视为理所当然,而忽视了植根于国际关系背景的深层次挑战。然而,当(1)与更大、更年轻的合作伙伴结盟时,(2)在技术相似的情况下,(3)应对相关的数字化偏见时,高吸收能力是可以实现的。企业渴望掌握数字技术的潜力。在研发联盟中,数字技术被认为可以促进更好的协调和沟通。然而,数字化转型的优势并不总是被实现,因为企业可能高估了基础技术的易用性和可用性。我们发现,当大型和小型合作伙伴之间建立研发伙伴关系时,当合作伙伴具有技术相似性并且双方对技术的看法相似并且不认为技术优势是理所当然的时候,对合作伙伴知识的学习和理解就会得到改善。
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Digitalization of cross-border R&D alliances: Configurational insights and cognitive digitalization biases

Research Summary

Firms implement digital technology for improving coordination and communication in cross-border R&D alliances. However, there is great ambivalence regarding how digitalization influences cross-border knowledge transfers. Our analysis clarifies some of this ambivalence by providing different configurations of absorptive capacity in cross-border R&D alliances. The fuzzy-set qualitative comparative analysis (fsQCA) reveals only low absorptive capacity achievement in most configurations of digital technology implementation. The findings indicate effects of cognitive digitalization biases, under which firms take the benefits of digital technology for granted while ignoring deep-level challenges rooted in the contextuality of international ties. However, high absorptive capacity is achievable when (1) allying with bigger and younger partners, (2) under technological similarity, and (3) coping with the associated digitalization biases.

Managerial Summary

Firms are eager to grasp the potential of digital technology. Within R&D alliances, digital technology is deemed to facilitate better coordination and communication. However, advantages from digital transformation are not always realized, as firms may overestimate the ease and usability of the underpinning technologies. We find that learning and understanding of partner knowledge is improved when R&D partnerships are forged between bigger and smaller partners, when partners feature technological similarities and both parties are similarly minded regarding technologies and do not take technology advantages for granted.

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来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
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