IMPACT OF USING INNOVATION ON BUSINESSES DURING THE COVID-19 PANDEMIC

A platform has been created by Innovation in which businesses have chosen activism and functionalism against being influential and actionable and they turn any threat into an opportunity by employing an innovative approach. Since 2019 when the Covid-19 pandemic appeared, besides the contagious effect, it has influenced worldwide business in different aspects. It might be interesting that most of the industries and companies are willing to continue their businesses even after the pandemic with half of their capacity and teleworking. An epidemic of a disease or a virus is not a new crisis and over time, developed and underdeveloped countries have faced this crisis, but some manufacturers and owners have taken advantage of innovation to turn threats into opportunities in business settings to create profitability and promote market development of their products and services. During the Covid-19 pandemic, the need to take advantage of innovation for stability, durability, and sustainability of businesses is felt more than ever. In this article, we investigated economic and social policymaking at public levels compared to the use of innovations and their consequences. Overtaking business competitors, spreading the culture of innovation, creating new job opportunities, turning threats into opportunities, long-term survival of businesses, and creating competitive advantages encourage business owners to make more use of innovation in businesses during and after the Covid-19 pandemic.