走向豪华服务价值分类：经验证据和未来方向

Q3 Business, Management and Accounting Services Marketing Quarterly Pub Date : 2020-01-02 DOI:10.1080/15332969.2019.1707374

Francisco J. Conejo, L. F. Cunningham, C. Young

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引用次数: 4

摘要

摘要:本研究考察了改进版的维格纳龙约翰逊品牌奢侈指数(BLI)在服务环境中的运行情况。253个美国人的代表性样本消费者对四季品牌进行评价，数据经过探索性/验证性因素分析。结果表明，市场营销最突出的奢侈品价值分类是不稳定的，不适合服务研究。超过一半的产品不能正常运行。研究结果与越来越多质疑BLI稳定性的研究一致。为未来的研究提供了概念/实证建议。特别是，服务营销如何开发新的、专有的奢侈品价值框架。这是一个尚未开发的领域，提供了大量的研究机会。

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Toward a Luxury Service Value Taxonomy: Empirical Evidence and Future Directions

Abstract This study examines how well an improved version of Vigneron and Johnson’s Brand Luxury Index (BLI) operates in a service context. A representative sample of 253 U.S. consumers evaluated the Four Seasons brand, data subjected to exploratory/confirmatory factor analyses. Results indicate that marketing’s most prominent luxury value taxonomy is unstable, inadequate for services research. Over half its items do not operate as they are supposed to. Findings are consistent with studies increasingly questioning BLI stability. Conceptual/empirical suggestions for future research are offered. In particular, how services marketing might develop new, proprietary luxury value frameworks. This is an untapped area offering ample research opportunities.

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.