{"title":"消费者对事实在前面(FUF)标签上的积极营养的反应:健康和不健康食品之间的比较和营养动机的作用","authors":"Anh Dang, B. Nichols","doi":"10.1080/10696679.2021.2020662","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper reports on three experiments that examine the effects of variations in the nutrition information provided on the FUF label. Study one shows that when a positive nutrient is added to the label, unhealthy food is perceived as healthier; healthy food is unaffected. Study two extends this finding by showing that a spillover effect can occur whereby a similar unhealthy food without any front-of-pack nutrition label may also be perceived as healthier after a person is exposed to a product containing a positive nutrition fact on the FUF label. Study three utilizes eye-tracking to show effects on visual attention.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation\",\"authors\":\"Anh Dang, B. Nichols\",\"doi\":\"10.1080/10696679.2021.2020662\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This paper reports on three experiments that examine the effects of variations in the nutrition information provided on the FUF label. Study one shows that when a positive nutrient is added to the label, unhealthy food is perceived as healthier; healthy food is unaffected. Study two extends this finding by showing that a spillover effect can occur whereby a similar unhealthy food without any front-of-pack nutrition label may also be perceived as healthier after a person is exposed to a product containing a positive nutrition fact on the FUF label. Study three utilizes eye-tracking to show effects on visual attention.\",\"PeriodicalId\":16424,\"journal\":{\"name\":\"Journal of Marketing Theory and Practice\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2022-02-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Theory and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10696679.2021.2020662\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2021.2020662","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation
ABSTRACT This paper reports on three experiments that examine the effects of variations in the nutrition information provided on the FUF label. Study one shows that when a positive nutrient is added to the label, unhealthy food is perceived as healthier; healthy food is unaffected. Study two extends this finding by showing that a spillover effect can occur whereby a similar unhealthy food without any front-of-pack nutrition label may also be perceived as healthier after a person is exposed to a product containing a positive nutrition fact on the FUF label. Study three utilizes eye-tracking to show effects on visual attention.
期刊介绍：
The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
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