THE DOMINANT FACTORS OF LECTURER'S RESEARCH PRODUCTIVITY USING AHP: CASE STUDY OF CATHOLIC UNIVERSITY OF DE LA SALLE MANADO-INDONESIA

Higher education places a great emphasis on research. In order to remain competitive, Catholic universities also place a great focus on research. The quality and quantity of lecturer research is one of the determining factors in the ranking of a tertiary institution. An evaluation of lecturer research productivity requires an instrument to measure lecturer research activities and understand determinants. Lecturer productivity involves many complex factors that are both objective and subjective, and is considered part of multi-criteria decision making. This study uses the AHP approach to determine the weights of the criteria and sub-criteria and their dominant factors. This method is used to evaluate the productivity of lecturers at Unika De La Salle Manado and has implications and applications for all universities.