共同事业、合作竞争还是竞争的勘误表?食物垃圾回收网络中的资源争夺

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2022-07-15 DOI:10.1177/02761467221113456
Vimala Kunchamboo, V. Little, S. K. A. Cheah
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引用次数: 2

摘要

食物浪费是一个发生在整个供应链中的问题,浪费自然资源,并导致温室气体排放。虽然人们的注意力集中在旨在促进食品从制造商转移到消费者的系统上,但人们对回收消费者不再需要的食品的替代做法知之甚少。为了回应人们对宏观营销中系统元素的更多关注以及对挑战WEIRD霸权的工作的呼吁,我们研究了合作网络如何支持更强大的食品系统的问题。一项定性案例研究利用长期的参与者观察和深度访谈来解决“合作网络中的利益相关者如何实现共享系统成果?”我们应用制度逻辑和合作竞争的概念来探索粮食回收网络中的动态。我们的研究结果表明,尽管对可持续性有着共同的承诺,但竞争和利益冲突可能会影响系统性能。这项研究为合作网络行为提供了一个新的视角,并强调了由于依赖从WEIRD环境中收集的数据而导致的当前理论和实践的不足。
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Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks
Food waste is a problem that occurs throughout the supply chain, squandering natural resources, and contributing to greenhouse gas (GHG) emissions. While attention has been directed at systems designed to facilitate movement of food from manufacturer to consumers, little is known on alternative practices to recover food products no longer desired by the consumers. Responding to calls for greater attention to systems elements in macromarketing and for work that challenges the WEIRD hegemony, we investigate the issue of how collaborative networks can support more robust food systems. A qualitative case study draws on prolonged participant observation and depth interviews to address the question, “How do stakeholders in collaborative networks achieve shared system outcomes?” We apply institutional logic and the concept of coopetition to explore the dynamics within a food recovery network. Our findings suggest that notwithstanding shared commitments to sustainability, competition and conflicting interests can compromise systems performance. This study contributes a new perspective of collaborative network behaviour and highlights shortfalls in current theory and practices resulting from reliance on data collected from WEIRD contexts.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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