Tangchung Kan, Edward C. S. Ku, Wilson C.W. Sun, Tzu-Ching Lai, Po-Yi Hsu, S. Hsu
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Wellness Tourism Enhances Elderly Life Satisfaction
ABSTRACT This study investigates how local culture sharing and altruistic values from the elderly affect satisfaction levels with travel and life satisfaction via tourism product selection. Stratified random sampling is used in this study, we invited 1,000 qualified elderly tourists to participate in the survey from hot spring areas in Taiwan. We received 242 usable responses and that was fully completed questionnaires. Our research analysis and hypotheses were evaluated with partial least squares (PLS) modeling using SPSS and SmartPLS software. The findings of the study point out the elderly look forward to vacationing with other members to enjoy the local values of wellness tourism at tourist destinations, the service providers provide suitable and special tourism products to attract elderly tourists. Likewise, hoteliers, will provide more fun facilities for the elderly; marketers of travel agencies can emphasize the fun of wellness tourism with advertising icons; therefore, a happy travel experience contributes to the dignity and quality of life of the elderly.
期刊介绍：
The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
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