The significance of social relations in rural development: A case study of a beef-cattle farmer group in Indonesia

The annual demand for beef has been increasing in Indonesia. One of the government strategies to develop cattle production and empower cattle farmers is by developing farmer groups to support farmers and promote entrepreneurship. This article explores the work of a farmer group called BPWU which employs internal and external social networking to empower farmers in the villages. The research questions are the following: (1) What are the strategies used by BPWU to develop its business? and (2) What are the impacts of BPWU existence in providing social changes to its surrounding population? The data were collected from July 2015 to December 2016 using interviews, observations, and focus group discussion. Based on the findings, the farmers’ livelihoods have improved because of the building of social relations internally and externally. The internal social relations were developed among cattle farmer groups related to BPWU, whereas the external social relations were built with local residents, educational institutions, officials of the Animal Husbandry of Tuban Regency, officials of the Ministry of Agriculture, financial institutions, and cattle traders from various areas. BPWU has managed to open work opportunities, impart a technological change in beef-cattle cultivation, increase the beef availability, and contribute to rural development.