{"title":"酒精性草药饮料与尼日利亚男性气质的构建","authors":"Daniel Oluwafemi Ajayi","doi":"10.1177/17504813221132990","DOIUrl":null,"url":null,"abstract":"Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria.","PeriodicalId":46726,"journal":{"name":"Discourse & Communication","volume":"17 1","pages":"115 - 134"},"PeriodicalIF":2.1000,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Alcoholic herbal sex drinks and the construction of masculinities in Nigeria\",\"authors\":\"Daniel Oluwafemi Ajayi\",\"doi\":\"10.1177/17504813221132990\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria.\",\"PeriodicalId\":46726,\"journal\":{\"name\":\"Discourse & Communication\",\"volume\":\"17 1\",\"pages\":\"115 - 134\"},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-01-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Discourse & Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/17504813221132990\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse & Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/17504813221132990","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Alcoholic herbal sex drinks and the construction of masculinities in Nigeria
Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria.
期刊介绍:
Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.