Some aspects of the Russian language democratization in modern media

The article is of an overview and theoretical nature, and its subject is the active processes in the language of modern Russian mass media, caused by the democratization of society, especially in connection with the restructuring of the state and political system that took place in the countries of Eastern Europe in the 1990s. Based on scientific publications, as well as on empirical material (modern journalistic text), the authors systematize socio-cultural processes (within the framework of the general trend towards democratization) that have influenced and continue to influence the language of the media: the social construction of reality and the engagement of the media, the polarization of social groups and formations, the displacement of the transmission model of media functioning by the interaction model, the phenomenon of echo chambers. In connection with the influence of the socio-political factor, the authors note the most important dynamic processes in the language of the media, such as depatetization of the language clichs of the era of totalitarianism, neosemantization, the growth of vocabulary related to the sphere of consumerism, the activation of means serving the sphere of dialogical relations, overcoming an overly complex nature the language system, etc. It has been shown that the transition to a model of interaction between the media (with political, religious, public organizations, corporations - on the one hand, and the consumer community - on the other hand) caused the social engagement of media discourses, which in its the queue has caused the growth of labeling, evaluative and expressive text elements. Another important trend is associated with the phenomenon of echo chambers - its reflexes in the language of the media are the specialization of vocabulary and a decrease in the degree of grammaticalization of messages. The aspects of democratization of the language of the media presented in the article in the future can serve as parameters in accordance with which media monitoring can be carried out, including elements of a linguo-critical nature.