好的、坏的和丑的——情境危机沟通与新冠肺炎大流行2020年东京奥运会

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2023-05-10 DOI:10.1177/21674795231174188
Donna Wong, Y. Meng-Lewis
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引用次数: 0

摘要

受新冠肺炎疫情影响,2020年东京奥运会和残奥会推迟一年举行。虽然在全球大流行期间成功举办奥运会被许多人视为成功(“好的”),但随着2021年奥运会以无声的场面结束(“坏的”),无情的病毒给奥运会蒙上了阴影。在疫情最严重的时候,推迟后继续举办奥运会,招致了强烈的批评,并给组织者造成了损害(“丑陋”)。本研究旨在评估组织者在应对流行病时代体育奇观的反复无常的情况时实施的危机沟通策略。通过检查组织者的危机沟通,以应对出现的挑战和公众对战略的反应,本研究试图了解战略对组织形象和声誉的影响。它还提供了对2019冠状病毒病大流行期间奥运会管理的思考。在这方面,情境危机沟通理论提供了一个有用的框架,可以提供体育大型赛事危机管理与组织反应策略之间的理论联系。
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The Good, The Bad, and The Ugly – Situational Crisis Communication and the COVID-19 Pandemic Tokyo 2020 Olympic Games
Affected by the COVID-19 pandemic, the Tokyo 2020 Olympic and Paralympic Games were postponed for a year. While getting through with the organizing of an Olympic Games amid a global pandemic is seen as a success by many (‘The Good’), it was overshadowed by the relentless virus as the Games closed with a muted spectacle in 2021 (‘The Bad’). Pushing on with the Games after the postponement, at the height of the pandemic, has resulted in strong criticisms and caused damage to the organizers (‘The Ugly’). This study seeks to assess the crisis communication strategies implemented by the organizers as they navigated the capricious condition of trudging on with a pandemic era sport spectacle. Through examining the organizers’ crisis communications to the challenges that emerged and public reactions to the strategies, this study seeks to understand the outcome of the strategies on the organizational image and reputation. It also provides reflections on the management of the Games through the COVID-19 pandemic. In this regard, it is argued that the situational crisis communication theory offers a useful framework that can provide theoretical connections between crisis management in a sports mega-event and organizational response strategies.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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