思想上的绿色环保重要吗?强调生态创新的速度和质量在竞争激烈的后covid - 19新兴市场中的作用

Enoch Adusei, Emmanuel Demah, Henry Kofi Mensah
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引用次数: 1

摘要

大流行后的新兴市场具有竞争性和绿色,这促使企业面临越来越大的压力,要求它们在其商业模式中采用具有竞争性结果的绿色战略。因此,本文旨在借鉴自然资源基础理论(NRBV),通过阐明生态创新速度和质量在关系中的中介作用,研究绿色知识资本(IC)如何影响加纳制造业企业的绿色竞争优势。设计/方法/方法采用有目的抽样技术,从加纳的212家制造企业获得横断面调查数据。通过探索性和验证性因素分析来确定测量模型的因素结构。采用结构方程建模技术对假设关系进行分析。研究发现,绿色集成电路对制造企业的绿色竞争优势具有显著的正向影响。然而,生态创新速度在绿色集成电路对加纳制造业企业绿色竞争优势的影响中起到正向中介作用,生态创新质量在绿色集成电路对加纳制造业企业绿色竞争优势的影响中起到负向中介作用。实践意义本研究的框架为制造业企业的管理者提供了一种独特的、有价值的、不可替代的卓越绿色战略,能够在动荡的可持续发展驱动的市场中为企业提供绿色竞争优势。独创性/价值通过NRBV理论的视角,本研究首次揭示了生态创新速度和质量在推动后疫情新兴市场企业绿色竞争优势中的关键作用。
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Does going intellectually green matter? Accentuating the role of eco-innovation speed and quality in a competitive post-Covid 19 emerging market
Purpose The post-pandemic emerging market is competitive and green, which has contributed to the growing pressure on firms to adopt into their business models green strategies with competitive outcomes. Therefore, this paper aims to draw from the natural resource-based view (NRBV) theory to examine how green intellectual capital (IC) can influence green competitive advantage of manufacturing firms in Ghana, by elucidating the mediating role of eco-innovation speed and quality in the relationship. Design/methodology/approach Cross-sectional survey data were obtained from 212 manufacturing firms in Ghana, using purposive sampling techniques. Exploratory and confirmatory factor analyses were conducted to determine the factor structure of the measurement models. Structural equation modelling technique was used to analyse the hypothesized relationships. Findings The study found that green IC has a positively significant effect on green competitive advantage of manufacturing firms. However, while eco-innovation speed positively mediates the relationship, eco-innovation quality plays a negative mediating role in the effect of green IC on green competitive advantage of manufacturing firms in Ghana. Practical implications The framework of this study provides to managers of manufacturing firms, a superior green strategy that is unique, valuable and non-substitutable with the capable to provide green competitive edge to firms in a turbulent sustainability-driven market. Originality/value Through the lens of the NRBV theory, this study provided a firstly knowledge on the crucial role of eco-innovation speed and quality in driving firms’ green competitive advantage within a post-covid emerging market.
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来源期刊
CiteScore
6.30
自引率
10.30%
发文量
32
期刊介绍: The International Journal of Innovation Science publishes fundamental and applied research in innovation practices. As the official journal of the International Association of Innovation Professionals (IAOIP), the journal is a forum for the exchange of advanced knowledge in innovation, including emerging technologies and best practices, tools and techniques, metrics, and organization design and culture; as well as the stakeholder engagement, change management, and leadership skills required to ensure innovation succeeds. Areas of Coverage: -Innovation processes, methods, techniques- Individual''s role in Innovation- Improvements in HR, marketing, finance, or other disciplines that enable innovation- Innovation practices in specific industries or countries- Innovation centers, incubators, labs...- Regional or national economic development/policies related to innovation- Innovation competency, skills- Innovation conventions, competitions, or training- Innovation for entrepreneurs-Regional impacts on innovation- Growing innovationthrough university programs- Attracting innovative companies and entrepreneurs
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