A Panel Study of the Relationships Between Social Media Interactions and Adolescents’ Pro-Environmental Cognitions and Behaviors

Despite the circulation of climate content on social media, little longitudinal research has explored their relations with pro-environmental attitudes and behaviors. Considering that individual behaviors, in conjunction with structural change, are critical to mitigate climate change, this two-wave panel study among 657 adolescents examined how social media interactions (i.e., exposure, liking, commenting, sharing and posting of climate messages) reciprocally related to adolescents’ pro-environmental cognitions (i.e., descriptive and injunctive norms, attitudes) and behavior. The study showed transactional relationships between self-posting and sharing of climate content over time. Pro-environmental behavior at Wave 1 (W1) positively related to all cognitive variables at Wave 2 (W2), yet no reciprocal relationship occurred as none of the cognitive variables (W1) predicted behavior (W2) over time. Moreover, with the exception of the positive link between “liking” (W1) and attitudes (W2), no (reciprocal) relationships between social media interactions and adolescents’ pro-environmental cognitions and behavior occurred over time.