Editorial: Thoughts for improving qualitative research in management studies

We start this editorial by exposing our understanding of qualitative research: “Qualitative research is a situated activity that locates the observer in the world. Qualitative research consists of a set of interpretive, material practices that make the world visible. These practices transform the world” (Denzin & Lincoln, 2018, p. 43). Qualitative research involves the studied use of a collection of multiple empirical materials and sources (case studies, personal experience, introspection, life story, individual and group interviews, artifacts, observational, historical, interactional and visual texts, to cite a few) that describe routine, moments and meanings in individuals’ lives. Qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena regarding the meanings people bring to them (Denzin & Lincoln, 2018). That is precisely at the core of qualitative research, in which we can find the great advantage of conducting qualitative studies (Gephart, 2004). The researcher is rewarded for the direct engagement with day-to-day management and organisational realities and opportunities this kind of research provides to make substantial contributions to the field. Qualitative research often advances the field by providing “unique, memorable, socially important and theoretically meaningful contributions to scholarly discourse and organisational life” (Gephart, 2004, p. 461). The text “Reclaiming Qualitative Methods for Organizational Research: A Preface”, published in 1979 and written by John Van Maanen, is one of the primary references for the debate on qualitative research. Throughout the text, Van Maanen explains that the description of the results of qualitative research should be seen as a map, not as a territory because this construction is a reflective product of the cartographer. At the same time, we can compare qualitative research in the management field with craft production. Our research is based on field research with real people, problems and organisations. This feature means that unexpected, complex problems and obstacles interfere with the research project at various stages and researchers learn and make decisions along the way (Edmondson&McManus, 2007).