新兴市场中内在和外在线索对消费者感知产品质量的作用

Sridhar Samu, Tanmay Chattopadhyay, Anubhav A. Mishra
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Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market
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来源期刊
CiteScore
7.60
自引率
6.10%
发文量
29
期刊介绍: The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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