{"title":"《销售研究议程》费尔南多·哈拉米略和杰伊·普拉卡什·穆尔基主编。切尔滕纳姆,英国:爱德华·埃尔加出版社2021。186页。ISBN 978-1 78897 5308。标价:145.00美元精装","authors":"A. Roy","doi":"10.1080/08961530.2022.2117944","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"448 - 449"},"PeriodicalIF":1.8000,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Research Agenda for Sales Ed. Fernando Jaramillo and Jay Prakash Mulki. Cheltenham, UK: Edward Elgar Publishing 2021. 186 pp. ISBN 978-1 78897 5308. List Price: $145.00 Hardcover\",\"authors\":\"A. Roy\",\"doi\":\"10.1080/08961530.2022.2117944\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47051,\"journal\":{\"name\":\"Journal of International Consumer Marketing\",\"volume\":\"35 1\",\"pages\":\"448 - 449\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2023-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Consumer Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08961530.2022.2117944\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Consumer Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08961530.2022.2117944","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
A Research Agenda for Sales Ed. Fernando Jaramillo and Jay Prakash Mulki. Cheltenham, UK: Edward Elgar Publishing 2021. 186 pp. ISBN 978-1 78897 5308. List Price: $145.00 Hardcover
期刊介绍:
The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.