Populism as Form and Content

The difficulty of defining populism is well-known. As populism lacks a fully articulated ideological foundation, it tends to assume different shapes according to context. Due to this ideological inarticulation, some scholars have rejected the so-called ideational approach to populism. They instead propose its conceptualization as a political style or discourse. This paper advances an alternative approach. We reject the opposition between stylistic and ideational approaches to populism and develop the idea that the form and the content of populism are intrinsically related. We argue that the forms populism adopts cannot be understood in merely strategic or stylistic terms: they presuppose and entail specific ideological contents. Only by tracing the relationship between populist form and content can we make sense of populism as a distinctive phenomenon and explain its ambiguous relationship with liberal democracy.