Patrick A. Reilly, John L. Solow, Peter von Allmen
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When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences
Using the 2018–2019 NBA season, we examine the causes and effects of star players missing games. Focusing on 19 star players, we find that injury, proximity to the end of season, games on consecutive days, and opponent quality lead to missed games. We then estimate a model of NBA television audience size using granular data from nationally broadcast games. Doubling the proportion of star players missing games reduces TV audience by approximately 6.5 million household viewings per regular season. A rough estimate of the advertising revenue lost due to stars missing games is between $15 and $20 million per season.
期刊介绍：
Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.
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