通过社会伦理和社会政策棱镜的创新旅游和酒店营销策略

Y. Bortnykov, Svitlana Zakharova, O. Marchenko, I. Verkhovod, Halina Harbar
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引用次数: 0

摘要

本文的目的是通过接近社会哲学的计量学,勾勒出基于社会伦理和社会政策的旅游领域创新营销策略构建的视角。商业理论和方法论显示出一种改变概念方法的趋势——从实用主义到伦理主义——商业话语证明了创新的商业管理模式的激活,伦理标志,在市场营销战略充满社会口音的趋势下,以及越来越广泛地引入伦理和社会责任的类别。对社会负责的企业概念正变得尤为重要。最后得出的结论是,为旅游和接待领域创造一个可接受的道德营销概念需要使方法基础现代化。待客之道不是与抽象的服务消费者打交道,而是与具体的人打交道,它不能局限于公认的社会责任原则;它还需要从方法论上巩固以人为本的原则,以及从社会伦理的经验中巩固社会伦理的思想。
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Innovative tourism and hospitality marketing strategies through the social ethics and social policy prisms
Through a metrodology close to social philosophy, the purpose of the article was to outline the perspectives for the construction of innovative marketing strategies for the field of tourism on the basis of social ethics and social policy. Business theory and methodology show a tendency to change conceptual approaches - from pragmatic to ethical - and business discourse attests to the activation of innovative business models of management, ethically marked, under the tendency to fill marketing strategies with social accents and the ever wider introduction of the categories of ethics and social responsibility. The concept of socially responsible business is gaining particular importance. It is concluded that the creation of an acceptable ethical marketing concept for the field of tourism and hospitality requires the modernization of the methodological basis. Dealing not with an abstract consumer of services, but with a concrete person, hospitality cannot be limited to generally recognized principles of social responsibility; it needs also, methodological consolidation of human-oriented principles, in addition to the ideas of social ethics by the experience of ethos ethics.
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来源期刊
Cuestiones Politicas
Cuestiones Politicas POLITICAL SCIENCE-
自引率
42.90%
发文量
154
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