An exploratory analysis of generational differences in the World Values Surveys and their application to business leaders

ABSTRACT We asked whether and how generations vary in their perceptions on moral matters ranging from their justifications of crime and questions concerning bodily autonomy. In our exploratory study using data from the World Values Survey, we found that Generations Y and Z are more likely than their older counterparts to justify crimes, such as cheating on taxes or stealing property, and to favor greater bodily autonomy in issues such as suicide and abortion. They also rank lower the importance of God and national pride. Implications are offered for employers who wish to motivate and incentivize a multi-generational workforce.