像埃隆一样发推特?挑衅性的语言、新企业的地位和社交媒体上的受众参与

IF 7.7 1区管理学 Q1 BUSINESS Journal of Business Venturing Pub Date : 2023-03-01 DOI:10.1016/j.jbusvent.2022.106282

Benedikt David Christian Seigner , Hana Milanov , Erik Lundmark , Dean A. Shepherd

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引用次数: 7

摘要

本文从理论上和实证上研究了地位和挑衅性语言如何影响社交媒体平台上新帖子的受众参与度。我们使用风险投资资金作为状态代理，分析了268家新企业发布的369,142条Twitter帖子。我们发现地位(1)增加了企业推文的参与度，地位(2)调节了挑衅性语言对受众参与度的影响，因此挑衅性语言对地位低的企业有负面影响，而对地位高的企业有积极影响。事后分析为语用理论提供了基础，并探讨了挑衅语言的地位层次和子维度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media

This article theorizes and empirically investigates how status and provocative language influence audience engagement with new-venture posts on social media platforms. Using venture capital funding as a status proxy, we analyzed 369,142 Twitter posts by 268 new ventures. We found that status (1) increases engagement with ventures' tweets, and that it (2) moderates the effect of provocative language on audience engagement so that provocative language has a negative effect for low-status ventures but a positive effect for high-status ventures. Post-hoc analyses provide a basis for pragmatic theorizing and explore the effects of status tiers and subdimensions of provocative language.

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来源期刊

Journal of Business Venturing BUSINESS-

CiteScore

16.70

自引率

6.90%

发文量

审稿时长

77 days

期刊介绍： The Journal of Business Venturing: Entrepreneurship, Entrepreneurial Finance, Innovation and Regional Development serves as a scholarly platform for the exchange of valuable insights, theories, narratives, and interpretations related to entrepreneurship and its implications. With a focus on enriching the understanding of entrepreneurship in its various manifestations, the journal seeks to publish papers that (1) draw from the experiences of entrepreneurs, innovators, and their ecosystem; and (2) tackle issues relevant to scholars, educators, facilitators, and practitioners involved in entrepreneurship. Embracing diversity in approach, methodology, and disciplinary perspective, the journal encourages contributions that contribute to the advancement of knowledge in entrepreneurship and its associated domains.