{"title":"印度采用个人服务机器人","authors":"Jaydeep Mukherjee","doi":"10.1016/j.iimb.2022.12.004","DOIUrl":null,"url":null,"abstract":"<div><p>Adopting a new product depends on consumers’ product perceptions, psychographics, and cultural contexts. This study combines stimulus-organism-response (S-O-R) and two-factor models to develop a comprehensive model for consumers’ intention to adopt artificial intelligence-powered personal service robots. Data were collected from 400 consumers in India, using existing validated scales from the literature. Structural equation modelling and path analysis were used to test the model fit. Findings suggest that consumers’ intention to adopt a personal service robot is based on perceived usefulness and risk, mediated by resistance bias. Contributions to the extant academic knowledge and marketing applications are discussed.</p></div>","PeriodicalId":46337,"journal":{"name":"IIMB Management Review","volume":"34 4","pages":"Pages 378-391"},"PeriodicalIF":1.7000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0970389622001021/pdfft?md5=8a7824768e82c5fc3d67527c79196454&pid=1-s2.0-S0970389622001021-main.pdf","citationCount":"1","resultStr":"{\"title\":\"Adoption of personal service robots in India\",\"authors\":\"Jaydeep Mukherjee\",\"doi\":\"10.1016/j.iimb.2022.12.004\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Adopting a new product depends on consumers’ product perceptions, psychographics, and cultural contexts. This study combines stimulus-organism-response (S-O-R) and two-factor models to develop a comprehensive model for consumers’ intention to adopt artificial intelligence-powered personal service robots. Data were collected from 400 consumers in India, using existing validated scales from the literature. Structural equation modelling and path analysis were used to test the model fit. Findings suggest that consumers’ intention to adopt a personal service robot is based on perceived usefulness and risk, mediated by resistance bias. Contributions to the extant academic knowledge and marketing applications are discussed.</p></div>\",\"PeriodicalId\":46337,\"journal\":{\"name\":\"IIMB Management Review\",\"volume\":\"34 4\",\"pages\":\"Pages 378-391\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0970389622001021/pdfft?md5=8a7824768e82c5fc3d67527c79196454&pid=1-s2.0-S0970389622001021-main.pdf\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IIMB Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0970389622001021\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IIMB Management Review","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0970389622001021","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
Adopting a new product depends on consumers’ product perceptions, psychographics, and cultural contexts. This study combines stimulus-organism-response (S-O-R) and two-factor models to develop a comprehensive model for consumers’ intention to adopt artificial intelligence-powered personal service robots. Data were collected from 400 consumers in India, using existing validated scales from the literature. Structural equation modelling and path analysis were used to test the model fit. Findings suggest that consumers’ intention to adopt a personal service robot is based on perceived usefulness and risk, mediated by resistance bias. Contributions to the extant academic knowledge and marketing applications are discussed.
期刊介绍：
IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.
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