土耳其电视广告中的老年人形象

IF 1 Q4 GERONTOLOGY Ageing International Pub Date : 2022-05-02 DOI:10.1007/s12126-022-09495-5

Erhan Kaya, Mikail Özdemir

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引用次数: 2

摘要

确保老年人参与生活的所有领域不仅对发达国家而且对发展中国家都是至关重要的。这项研究的目的是分析老年人在商业广告中是如何被展示的，以及他们在土耳其的电视频道中有多大的代表性。在这项研究中，在444个不同的广告中，60岁及以上的角色被定义为老年人。在被调查的444个不同的广告中，有46个(10.4%)出现了年龄较大的角色。结果显示，广告中出现的2002人中有121人(6.0%)被确定为老年人。据调查，11名老年人(9.1%)在广告中扮演了主要角色。在刻板印象评价中，67人(55.4%)属于“黄金年龄”，48人(39.7%)属于“完美祖父母”，4人(3.3%)属于“无望”，2人(1.6%)属于“严重残疾”。土耳其电视广告中老年人的代表性不足。年龄较大的角色大多是男性，通常留在背景中。

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Portrayals of Older Adults in Turkish Television Commercials

Ensuring the participation of older adults in all areas of life is vital not only for developed countries but also for developing countries. This study aims to analyze how older people in the commercials are displayed and how much they are represented on the television channels broadcasting in Turkey. In this study, In 444 different commercials, characters aged 60 and over were defined as older people. There were older characters in 46 (10.4%) of the 444 different commercials examined. The findings showed that 121 (6.0%) of the 2002 people seen in the commercials were determined as older adults. It was observed that 11 of the older adults (9.1%) played major roles in commercials. When evaluated concerning with stereotypes, 67 (55.4%) of older people were in "golden ager", 48 (39.7%) were in "perfect grandparent", four (3.3%) were in "hopeless", two (1.6%) were in "seriously disabled" categories. Representation of the older adults in Turkish television commercials is insufficient. Older characters are mostly male and generally stay in the background.

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来源期刊

Ageing International GERONTOLOGY-

CiteScore

2.70

自引率

6.70%

发文量

期刊介绍： As a quarterly peer-reviewed journal that has existed for over three decades, Ageing International serves all professionals who deal with complex ageing issues. The journal is dedicated to improving the life of ageing populations worldwide through providing an intellectual forum for communicating common concerns, exchanging analyses and discoveries in scientific research, crystallizing significant issues, and offering recommendations in ageing-related service delivery and policy making. Besides encouraging the submission of high-quality research and review papers, Ageing International seeks to bring together researchers, policy analysts, and service program administrators who are committed to reducing the ''implementation gap'' between good science and effective service, between evidence-based protocol and culturally suitable programs, and between unique innovative solutions and generalizable policies. For significant issues that are common across countries, Ageing International will organize special forums for scholars and investigators from different disciplines to present their regional perspectives as well as to provide more comprehensive analysis. The editors strongly believe that such discourse has the potential to foster a wide range of coordinated efforts that will lead to improvements in the quality of life of older persons worldwide. Abstracted and Indexed in: ABI/INFORM, Academic OneFile, Academic Search, CSA/Proquest, Current Abstracts, EBSCO, Ergonomics Abstracts, Expanded Academic, Gale, Google Scholar, Health Reference Center Academic, OCLC, PsychINFO, PsyARTICLES, SCOPUS, Social Science Abstracts, and Summon by Serial Solutions.