爱是否可以延伸到关系营销和供应链管理?

Q3 Business, Management and Accounting Services Marketing Quarterly Pub Date : 2021-10-24 DOI:10.1080/15332969.2021.1993561

Rozbeh Madadi, Ivonne M. Torres, M. Zúñiga

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引用次数: 1

摘要

在动荡的环境中，具有一定能力的企业可能与合作伙伴建立有效的关系/合作关系，获得独特的资源并获得竞争优势。根据动态能力理论，能力允许企业创造可持续的竞争优势，但需要进一步了解这些能力如何相互作用并影响企业绩效。我们提出了供应链中的制度(组织)爱(ILSC)的结构，它调解了动态能力对企业绩效的作用。提出的概念模型考察了营销联盟能力(MAC)与企业内部网络能力、ILSC、客户导向和焦点企业绩效之间的关系。

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Is Love Extendable to Relationship Marketing and Supply Chain Management?

Abstract In a turbulent environment, firms with certain capabilities are likely to have effective relationships/collaborations with partners, access inimitable resources and achieve competitive advantage. Based on Dynamic capability theory, capabilities permit firms to create a sustainable competitive advantage, but further knowledge is needed on how these capabilities interact with each other and influence firm performance. We develop the construct called institutional (organizational) love in supply chain (ILSC) which mediates the function of dynamic capabilities on firm performance. The proposed conceptual model examines the relationship between marketing alliance capabilities (MAC) and intra-firm network capabilities, ILSC, customer orientation, and the focal firm’s performance.

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.