{"title":"自我一致性、目的地品牌和社交媒体的使用","authors":"G. Luna-Cortés","doi":"10.3727/108354220x15984209532638","DOIUrl":null,"url":null,"abstract":"The present research examines the connection of self-congruity and destination brand with tourists' use of social media. The study focuses on US tourists who visit Colombia (South America). Structural equation modeling (SEM) was used to examine these relationships. The results show\n that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this article present the managerial implications of the findings.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":" ","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2021-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Self-congruity, Destination Brand, and the Use of Social Media\",\"authors\":\"G. Luna-Cortés\",\"doi\":\"10.3727/108354220x15984209532638\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present research examines the connection of self-congruity and destination brand with tourists' use of social media. The study focuses on US tourists who visit Colombia (South America). Structural equation modeling (SEM) was used to examine these relationships. The results show\\n that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this article present the managerial implications of the findings.\",\"PeriodicalId\":23157,\"journal\":{\"name\":\"Tourism Analysis\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2021-01-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism Analysis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/108354220x15984209532638\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Analysis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/108354220x15984209532638","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Self-congruity, Destination Brand, and the Use of Social Media
The present research examines the connection of self-congruity and destination brand with tourists' use of social media. The study focuses on US tourists who visit Colombia (South America). Structural equation modeling (SEM) was used to examine these relationships. The results show
that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this article present the managerial implications of the findings.