自我一致性、目的地品牌和社交媒体的使用

IF 1.4 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Analysis Pub Date : 2021-01-28 DOI:10.3727/108354220x15984209532638
G. Luna-Cortés
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引用次数: 0

摘要

本研究考察了自洽性和目的地品牌与游客使用社交媒体的关系。这项研究的重点是访问哥伦比亚(南美洲)的美国游客。使用结构方程建模(SEM)来检验这些关系。结果表明,自我一致性对目的地品牌的感知和社交媒体中创造的关于目的地的积极内容产生了积极影响。本文的结论提出了研究结果的管理含义。
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Self-congruity, Destination Brand, and the Use of Social Media
The present research examines the connection of self-congruity and destination brand with tourists' use of social media. The study focuses on US tourists who visit Colombia (South America). Structural equation modeling (SEM) was used to examine these relationships. The results show that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this article present the managerial implications of the findings.
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来源期刊
Tourism Analysis
Tourism Analysis HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.50
自引率
11.10%
发文量
42
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