Welfare Stereotypes and Conditional Cash Transfer Programmes: Evidence from Brazil’s Bolsa Família

Some observers claim that conditional cash transfer programmes limit the stigma of taking welfare and thereby promote social inclusion for beneficiaries. This article uses data from the 2014 AmericasBarometer to test these claims in relation to Brazil’s Bolsa Família programme (BFP). The results show that, despite the programme’s innovative design, beneficiaries encounter the stigmatisation and negative self-stereotypes that characterise more traditional anti-poverty programmes. Many Brazilians, recipient and non-recipient alike, endorse explicitly negative stereotypes of Bolsa Família assistance recipients. Moreover, the level to which respondents endorse these stereotypes strongly predicts their level of support for the BFP. These results highlight the pervasive nature of negative stereotypes towards the poor, even in the context of the developing world, and are consistent with the predictions of social psychological theories of system justification.