提升旅游企业竞争力的战略管理模式Cañete

IF 1.2 Q4 BUSINESS 3C Empresa Pub Date : 2021-01-08 DOI:10.17993/3CEMP.2021.SPECIALISSUE1.17-31
Alex Abelardo Pacheco Pumaleque, Nestor Cuba Carbajal, Miriam Viviana Ñañez Silva, Liz Beni Pacheco Pumaleque
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引用次数: 2

摘要

当今的旅游环境竞争日益激烈,因此战略管理是每个公司必须实施的一个基本过程,以评估业务,确定目标,制定战略和确定实现目标的资源。由于大流行,旅游业面临着留在市场上的新挑战。因此,本文提出了一种提高旅游企业竞争力的战略管理模式。我们使用调查技术收集有关变量战略管理和竞争力的信息,其维度变化管理,员工培训,服务质量,差异化和技术管理,这是针对20名管理者在该行业导致Cronbach 's α系数为0.823。结果表明,60%的管理者表示其公司的变革管理能力是经常性的。结果表明,60%的管理者表示其公司的变革管理能力是经常性的。55%的受访者表示对旅游人员的培训是定期的,60%的受访者表示他们公司的差异化战略不好。这些结果表明,卡涅特旅游公司必须实施战略管理,以发展其组织的生产能力,通过新产品、服务和流程提高竞争力
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Strategic management model to promote competitiveness in tourism companies in Cañete
Today’s tourism environment is increasingly competitive, so strategic management is a fundamental process that every company must implement to evaluate the business, define goals, develop strategies and identify resources for their realization. Due to the pandemic, the tourism sector is facing new challenges to stay in the market. Therefore, we propose a strategic management model to improve the competitiveness of tourism companies. We used the survey technique to collect information regarding the variables strategic management and competitiveness with its dimensions change management, staff training, service quality, differentiation and technology management, which was addressed to 20 managers in the sector resulting in a Cronbach’s alpha coefficient of 0.823. The results show that 60% of managers indicate that the change management capacity of their companies is regular. The results show that 60% of managers indicate that the change management capacity of their companies is regular. 55% indicate that the training of tourism personnel is regular, 60% express that the differentiation strategy of their company is bad. These results reflect that Canete tourism companies must implement strategic management for the development of productive capacities for their organizations, improving competitiveness through new products, services and processes
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来源期刊
3C Empresa
3C Empresa BUSINESS-
自引率
0.00%
发文量
7
审稿时长
12 weeks
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