Asad A. Aburumman, Mohamed Abou-Shouk, Nagwa Zouair, M. Abdel-Jalil
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The effect of health-perceived risks on domestic travel intention: The moderating role of destination image
Domestic travel is a significant path to revive tourism during crises. Tourist destinations use it to compensate for the decline in international tourist arrivals. This study aims to investigate the influence of risks of health crises on domestic travel intention in the UAE, Egypt, and Jordan. It also measures the moderation role of destination image to decrease the impact of health-perceived risks on local travel intentions. A questionnaire was addressed to domestic tourists in the three countries (i.e. UAE, Egypt, and Jordan) to collect data and findings revealed that health risks are of negative influence on local travel intention, and that safe destination image partially decreases the negative impact of perceived risks on travel intentions. Significant implications for destination planners and marketers are then presented.
期刊介绍：
Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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