C. Mele, Tiziana Russo-Spena, Marco Tregua, J. Pels
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This article presents and illustrates a novel value-based well-being framework, derived from service-dominant logic notions of the link between value and well-being. Based in a wide range of disciplines, this framework links well-being to four value outcomes: use, option, existence, and bequest value. Such value outcomes stem from the interaction of three dimensions: beneficiary (individual or collective), time (present or future), and space (proximal or broader context). By combining the three dimensions, the proposed framework reveals how people evaluate their own individual well-being according to different beneficiaries, times, and spaces.
期刊介绍:
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.