An Overview of Doing Business in Western Balkan: The Analysis of Advantages of Doing Business in Kosovo and North Macedonia

Achieving sustainable market economies in the Western Balkan countries will depend on a number of barriers being overcome. For this reason, these countries lack competitiveness in the business environment. Many problems in the business environment are persistent but common problems across of the countries of this region are getting electricity and construction permits. These problems or barriers are set out in Doing Business Reports of World Bank. The paper reviews doing business in Western Balkan countries especially in Kosovo and North Macedonia. The main goal of this paper is to analyze of the advantages of doing business in Kosovo and North Macedonia, where does Kosovo stand in terms of doing business in relation to North Macedonia and what Kosovo needs to learn from North Macedonia in order to improve the business environment. To achieve the set goal, we have used the integrative review method. The results show that North Macedonia is a leader in the Western Balkans in doing business because the great campaign done by the Macedonian institutions for attracting Foreign Direct Investments (FDI). So, Kosovo should be based on North Macedonian practices. A new investment campaign in Kosovo would certainly have a positive impact on business environment.