食品出口市场营销和品牌推广的贡献:来自小组数据的证据

Q3 Business, Management and Accounting Journal of Agricultural and Food Industrial Organization Pub Date : 2017-09-16 DOI:10.1515/JAFIO-2017-0006

Kyriakos Drivas

{"title":"食品出口市场营销和品牌推广的贡献:来自小组数据的证据","authors":"Kyriakos Drivas","doi":"10.1515/JAFIO-2017-0006","DOIUrl":null,"url":null,"abstract":"Abstract This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.","PeriodicalId":52541,"journal":{"name":"Journal of Agricultural and Food Industrial Organization","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2017-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1515/JAFIO-2017-0006","citationCount":"1","resultStr":"{\"title\":\"The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data\",\"authors\":\"Kyriakos Drivas\",\"doi\":\"10.1515/JAFIO-2017-0006\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.\",\"PeriodicalId\":52541,\"journal\":{\"name\":\"Journal of Agricultural and Food Industrial Organization\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-09-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1515/JAFIO-2017-0006\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Agricultural and Food Industrial Organization\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/JAFIO-2017-0006\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Agricultural and Food Industrial Organization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/JAFIO-2017-0006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 1

摘要

摘要本文研究了1999-2015年期间美国48个相邻州的食品相关商标活动(近似于品牌和营销努力)与食品出口之间的关系。我们发现这两个变量之间有很强的正相关关系。进一步的稳健性检查，包括工具变量方法，提供了营销和品牌活动有助于食品出口的证据。在食品出口政策方面，我们的研究结果表明，应鼓励私营部门(合作社、农民、企业)开展营销和品牌推广工作。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data

Abstract This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Agricultural and Food Industrial Organization Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.

期刊最新文献

Implementing Antitrust Regulations in Dynamic Industries: The Case of the U.S. Cottonseed Industry Pandemic Produce: Impacts of COVID-19 on Florida’s Fruit and Vegetable Industries The Impact of COVID-19 on World Oil Producers: Time is Important COVID-19 Impacts on United States Crawfish Impacts of COVID-19 on U.S. Seafood Availability