消费者自我差异对物质主义和冲动购买的影响:主观幸福感的作用

IF 1.3 Q3 MANAGEMENT Central European Management Journal Pub Date : 2023-04-25 DOI:10.1108/cemj-12-2021-0154
Linas Pupelis, B. Šeinauskienė
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引用次数: 0

摘要

目的本研究旨在探讨自我差异如何以及为什么影响物质主义和冲动购买,以及主观幸福感在多大程度上调节了自我差异、物质主义与冲动购买之间的关系。设计/方法/方法作者用立陶宛的方便样本(N=434)检验了这一假设。描述性分析、主成分分析(PCA)、系列中介假设,使用基于回归的路径分析建模工具PROCESS Macro的模型81对IBM®SPSS®Statistics 24.7统计软件进行测试。结果:串行和并行中介分析结果表明,自我差异越大,生活满意度越低,物质主义中心性越强,促进冲动购买。此外,自我差异越大,导致负面影响的发生越多,这与物质主义幸福感的增加有关,从而引发冲动购买。自我差异与积极情感的频率呈负相关,积极情感与刺激冲动购买的物质主义呈正相关。研究局限性/含义这项研究主要由年轻的受访者进行。这项调查是在新冠肺炎疫情封锁期间进行的。独创性/价值几乎没有实证证据支持自我差异预测更高程度的物质主义背后的推理,这会增加冲动购买。这项研究提出了主观幸福感如何影响物质主义和冲动购买的自我差异关系的机制。
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Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being
PurposeThis study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying.Design/methodology/approachThe authors have tested the hypothesis with a convenience sample (N = 434) from Lithuania. Descriptive analysis, principal components analysis (PCA), serial mediation hypothesis tested with model 81 from regression-based path analysis modeling tool PROCESS Macro for IBM® SPSS® Statistics 24.7 statistical software.FindingsThe serial and parallel mediation analysis results indicated that greater self-discrepancy was related to poorer life satisfaction, which was related to greater materialism centrality, which promoted greater impulsive buying. Also, the greater the self-discrepancy, caused more occurrence of negative affect, which relates to increased materialism happiness, which triggers impulsive buying. Self-discrepancy was negatively associated with the frequency of positive affect, which was positively related to materialism, which stimulates impulsive buying.Research limitations/implicationsThe study was dominated by younger respondents. The survey was conducted during the lockdown of the Covid-19 virus pandemic.Originality/valueThere is little empirical evidence to support the reasoning behind why self-discrepancy predicts a higher degree of materialism, which increases impulsive buying. This study suggests the mechanism of how subjective well-being affects relationships of self-discrepancy on materialism and impulsive buying.
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来源期刊
CiteScore
2.20
自引率
11.10%
发文量
21
审稿时长
24 weeks
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