{"title":"地理位置及其对在线MBA课程需求的影响","authors":"Eric J. Neuman, K. Briggs","doi":"10.1080/08832323.2022.2093318","DOIUrl":null,"url":null,"abstract":"Abstract We examine whether geography is related to online MBA program demand. Although online education seemingly mitigates geographical location as a barrier to attracting students, the location may still play a role in establishing students’ familiarity with schools and with creating competition among neighboring institutions. Using archival data, we find that schools in larger populations see more applications and more entrants to their online MBA programs, while more local competition suppresses demand for a school’s online MBA program unless the school is highly ranked. These results serve as a caution to administrators who view online education as a solution to constraints they face in attracting students locally.","PeriodicalId":47318,"journal":{"name":"Journal of Education for Business","volume":"98 1","pages":"143 - 152"},"PeriodicalIF":1.3000,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Geographical location and its impact on demand for online MBA programs\",\"authors\":\"Eric J. Neuman, K. Briggs\",\"doi\":\"10.1080/08832323.2022.2093318\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract We examine whether geography is related to online MBA program demand. Although online education seemingly mitigates geographical location as a barrier to attracting students, the location may still play a role in establishing students’ familiarity with schools and with creating competition among neighboring institutions. Using archival data, we find that schools in larger populations see more applications and more entrants to their online MBA programs, while more local competition suppresses demand for a school’s online MBA program unless the school is highly ranked. These results serve as a caution to administrators who view online education as a solution to constraints they face in attracting students locally.\",\"PeriodicalId\":47318,\"journal\":{\"name\":\"Journal of Education for Business\",\"volume\":\"98 1\",\"pages\":\"143 - 152\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-09-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Education for Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08832323.2022.2093318\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Education for Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08832323.2022.2093318","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Geographical location and its impact on demand for online MBA programs
Abstract We examine whether geography is related to online MBA program demand. Although online education seemingly mitigates geographical location as a barrier to attracting students, the location may still play a role in establishing students’ familiarity with schools and with creating competition among neighboring institutions. Using archival data, we find that schools in larger populations see more applications and more entrants to their online MBA programs, while more local competition suppresses demand for a school’s online MBA program unless the school is highly ranked. These results serve as a caution to administrators who view online education as a solution to constraints they face in attracting students locally.
期刊介绍：
The Journal of Education for Business is for those educating tomorrow''s businesspeople. The journal primarily features basic and applied research-based articles in entrepreneurship, accounting, communications, economics, finance, information systems, management, marketing, and other business disciplines. Along with the focus on reporting research within traditional business subjects, an additional expanded area of interest is publishing articles within the discipline of entrepreneurship. Articles report successful innovations in teaching and curriculum development at the college and postgraduate levels. Authors address changes in today''s business world and in the business professions that are fundamentally influencing the competencies that business graduates need. JEB also offers a forum for new theories and for analyses of controversial issues. Articles in the Journal fall into the following categories: Original and Applied Research; Editorial/Professional Perspectives; and Innovative Instructional Classroom Projects/Best Practices. Articles are selected on a blind peer-reviewed basis. Original and Applied Research - Articles published feature the results of formal research where findings have universal impact. Editorial/Professional Perspective - Articles published feature the viewpoint of primarily the author regarding important issues affecting education for business. Innovative Instructional Classroom Projects/Best Practices - Articles published feature the results of instructional experiments basically derived from a classroom project conducted at one institution by one or several faculty.
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