Pengfei Zhao, B. Duan, Yi Zhang, Yang Yang, Weiyu Zhang, Yan Fang, Yu Liu
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A comparison of the early impact of government restriction and risk perception on tourist attraction demand during the COVID-19 pandemic
ABSTRACT
By collecting the daily visit data of each 5A scenic spot in China from January 1 to March 31, 2020, this paper adopted a two-way fixed-effects model to calibrate the effects of government restriction and risk perception during the pandemic. Results show that a 1% increase in government restriction level led to a 0.806% decrease in daily tourist attraction demand, while a 1% rise in individuals’ risk perception resulted in a 0.084% decline. The extent of these declines moderated by factors such as GDP, population density, urbanization rate, and attraction type. The implications of these findings are discussed.
期刊介绍:
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.