Redrawing the lines of veracity in the Sharpiegate affair: “Pre-truth” claims in a Post-truth order

ABSTRACT Looking back at the 2019 Sharpiegate affair, the article investigates the articulation of “pre-truth,” which became evident when a willful ambivalence toward factual evidence dovetailed with a juxtaposition of provisional, future-oriented truth claims. In general, the maneuver works by taking predictive statements from the past and characterizing them as accurate from the standpoint of the present even when superseded by subsequent evidence. The notion of “pre-truth” adds nuance to conceptions of post-truth by looking more closely at the intertwining of veracity and temporality. Drawing lessons from the Sharpiegate affair, we show how the @realDonaldTrump Twitter account was employed to distort meteorological forecasts and challenge journalism’s privilege to premediate events as they unfold. In turn, legacy media organizations struggled to ward off these attacks. We investigate the snowballing U.S. news story around the affair using tweets and articles and reconstruct the frames bolstering the attempted pushback. None of the frames we found were new. Rather, they reflect yet another moment of public consternation and its limitations in coming to terms with the versatile repertoire of populist truth-tampering.