技术对房地产投资的影响:机器人与人类:组织和投资组合战略的新应用

IF 1.6 Q3 BUSINESS, FINANCE Journal of Property Investment & Finance Pub Date : 2020-12-28 DOI:10.1108/jpif-12-2020-0137
Elaine Worzala, Lawrence A. Souza, O. Koroleva, China Martin, Alicia Becker, Nathaniel Derrick
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引用次数: 4

摘要

目的本文的目的是为房地产运营公司(REOC)向以技术为中心的企业转型提供一个路线图。设计/方法论/方法该定性方法基于行业和学术文献、专业经验和当前房地产技术(PropTech)应用中回顾的技术对实物房地产资产和组织结构的影响。发现新技术正在迅速改变投资者、租户和管理者对房地产的使用、投资和融资方式。该行业的革命性变化将发生在其组织和行业结构上,从传统的层级机制形式转变为虚拟的开放敏捷创新组织形式。研究局限性/含义研究局限性来自于缺乏利用混合翻转形式的组织结构的房地产公司。实际意义由于当前的经济状况、疫情的影响和新技术的快速采用,房地产公司可能会从根本上改变其组织方式、增值方式、创新方式以及领导/管理风格。社会内涵房地产技术革命不是来自于这些技术的应用,而是来自于思想思想、管理领导风格和文化的快速变化。创意/价值人工智能/机器学习(AI/ML)、区块链、虚拟现实、平板电脑、手机、应用程序、5G等的引入给房地产组织带来了变革的压力。这些变化早就应该发生了,未来,现代房地产公司将采用PropTech的混合形式——一家专注于实时向客户提供高质量产品和服务的公司。
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The technological impact on real estate investing: robots vs humans: new applications for organisational and portfolio strategies
PurposeThe goal of this paper is to present a roadmap for real estate operating companies (REOCs) to transform themselves into tech-centric enterprises.Design/methodology/approachThis qualitative approach is based on the impact of technology on physical real estate assets and organisational structures as reviewed in industry and academic literature, professional experience and current property technology (PropTech) applications.FindingsNew technologies are rapidly changing how investors, tenants and managers use, invest and finance property. The revolutionary change for the industry will be in its organisational and industry structure, away from the traditional hierarchical-mechanistic form to a virtual open-agile-innovative organisational form.Research limitations/implicationsResearch limitations come from the lack of real estate companies utilising the hybrid flipped form of organisational structures.Practical implicationsDue to the current state of the economy, effects of the pandemic and rapid adoption of new technologies, real estate companies are likely to radically change the way they are organised, how they add value, innovate and their leadership/management style.Social implicationsThe revolution in real estate technologisation will not come from the application of these technologies but the rapid change in ideological thought and management leadership style and culture.Originality/valueThe introduction of artificial intelligence/machine learning (AI/ML), blockchain, virtual reality, tablets, cell phones, applications, 5G, etc. is putting pressure on real estate organisations to change. These changes are long overdue and the future, modern real estate company will take a hybrid PropTech form – a company focussed on delivering high-quality products and services to its clients in real time.
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来源期刊
CiteScore
3.50
自引率
23.10%
发文量
33
期刊介绍: Fully refereed papers on practice and methodology in the UK, continental Western Europe, emerging markets of Eastern Europe, China, Australasia, Africa and the USA, in the following areas: ■Academic papers on the latest research, thinking and developments ■Law reports assessing new legislation ■Market data for a comprehensive review of current research ■Practice papers - a forum for the exchange of ideas and experiences
期刊最新文献
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