Love and Gender Relations from the Perspective of Familism: Based on Fieldwork in Contemporary Rural North Zhejiang

In response to the academic debate about the “individualization” of the patterns of love and marriage in contemporary China, this article takes the spousal selection and marriage and love practices of peasants in northern Zhejiang since China’s reform and opening up as the basis of field study, and explores the roles and functions of love and gender relations and their relationship to ethical factors in the overall process of “spousal selection→marriage→family→giving birth.” We also find that although the “love” factor has become more and more important in the marriage practice of recent generations (especially among rural women) and has even become an indispensable key to starting marital family life, it has not fully established its own independent space and value. It has in fact been boosted, guided, and controlled by, and incorporated into, the traditional marriage and family pattern. This traditional pattern, with its own unique resilience, has integrated love into the family life cycle, gradually pulling it into the orbit of traditional marriage and family, and successfully carrying on the “sacred undertaking” of the ancestors. This overall characteristic is more pronounced in developed eastern coastal villages (among young women) than in less developed central and western rural areas (among young women). In terms of theory and methodology, the “individualization” of love and marriage among contemporary Chinese peasants needs to be put back into the framework of “familism” for in-depth reflection, rather than simply being understood from the standpoint of “individualization” and from the binary opposition between “individualism” and “familism.”