Traditional agri-food products and sustainability – A fruitful relationship for the development of rural areas in Portugal

Abstract The protection of agri-food regional products is taking on growing importance in a market dominated by global companies and brands, often with no personality. Thirty years ago, the European Union (EU) agricultural product quality policy introduced the protection of geographical indications (GIs) for agricultural products and foodstuffs, with the aim of highlighting the quality of products resulting from a specific origin, therefore helping their communication and positioning in the market. This is important in countries with a considerable percentage of rural regions, as is the case of Portugal. Bearing this in mind, the purpose of this study is to see what are the drivers of the spatial distribution of traditional products (protected geographical indications, protected designations of origin, and traditional speciality guaranteed) in Portugal. For this purpose, the distribution of traditional products by regions and categories in Portugal will be presented. Also, Portugal’s position will be analysed and compared to the other EU countries, regarding the number of traditional products. Results show that Portugal is the country with the fourth biggest number of traditional certified products in EU territory. In the national territory, the Northern Region of Portugal has the biggest percentage of protected products, followed by Alentejo and the Centre Region of Portugal. Also, in Portugal, looking at the type of products, from a list of ten different categories of GIs, the ranking is dominated by (1) fresh meat, (2) meat products (cooked, salted, or smoked), and (3) cheese and milk-based products. If we consider that many of the aforementioned products are produced in less favoured regions, these results constitute an opportunity for their sustainable development. This benefits not only the producers, but also consumers who increasingly seek “authentic” and more natural products.