Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction with Sharing Economy Apps

Abstract Sharing economy-based services are more prevalent in contemporary society, especially after the covid-19 pandemic. However, from the user’s perspective, it is still unclear what factors define the success of sharing economy-based apps. To address this issue, we conducted a study using an integrated theoretical framework that incorporated cognitive load theory, social network theory, and theory of planned behavior. 448 samples were collected from three tourist destinations in India to test the model. The results showed that mobile app user interface, interaction, and social networking would positively impact user satisfaction with sharing economy-based apps. User satisfaction also leads to recommendation and continuance intention. The study findings have several implications and recommendations for future studies on sharing economy apps.