Pub Date : 2024-08-07DOI: 10.1080/08911762.2024.2386970
Richard P. Bagozzi
Consumer research in global marketing boasts a number of important variables: values (Schwartz’s concepts; Hofstede’s framework), heuristics (decision rules), identity (global and local, cosmopolit...
{"title":"Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior","authors":"Richard P. Bagozzi","doi":"10.1080/08911762.2024.2386970","DOIUrl":"https://doi.org/10.1080/08911762.2024.2386970","url":null,"abstract":"Consumer research in global marketing boasts a number of important variables: values (Schwartz’s concepts; Hofstede’s framework), heuristics (decision rules), identity (global and local, cosmopolit...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"100 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141932470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-05DOI: 10.1080/08911762.2024.2377267
Uygar Koruk, Carter A. Mandrik
Recognizing the importance of sustainable consumption in addressing the grave challenge of climate change, the present study investigates the effects of non-conscious exposure to money (“money prim...
{"title":"Effects of Money Priming on Sustainable Consumption Attitudes","authors":"Uygar Koruk, Carter A. Mandrik","doi":"10.1080/08911762.2024.2377267","DOIUrl":"https://doi.org/10.1080/08911762.2024.2377267","url":null,"abstract":"Recognizing the importance of sustainable consumption in addressing the grave challenge of climate change, the present study investigates the effects of non-conscious exposure to money (“money prim...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141932471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-24DOI: 10.1080/08911762.2024.2381222
Shehab Ahmad Khraisat, Georgiana Karadas
This study aims to provide a comprehensive understanding of consumer purchase (CPI) intention in the fast-food industry by examining the roles of cultural intelligence (CQ), perceived brand globaln...
{"title":"Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan","authors":"Shehab Ahmad Khraisat, Georgiana Karadas","doi":"10.1080/08911762.2024.2381222","DOIUrl":"https://doi.org/10.1080/08911762.2024.2381222","url":null,"abstract":"This study aims to provide a comprehensive understanding of consumer purchase (CPI) intention in the fast-food industry by examining the roles of cultural intelligence (CQ), perceived brand globaln...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"352 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141777042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-09DOI: 10.1080/08911762.2024.2377741
Tafadzwa Matiza, Elmarie Slabbert
This quantitative deductive study explores the influence of celebrity social media influencer-based short video marketing on tourist conation. The study also explores the intervening effects of tru...
本定量演绎研究探讨了基于名人社交媒体影响力的短视频营销对游客归属感的影响。
{"title":"The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation","authors":"Tafadzwa Matiza, Elmarie Slabbert","doi":"10.1080/08911762.2024.2377741","DOIUrl":"https://doi.org/10.1080/08911762.2024.2377741","url":null,"abstract":"This quantitative deductive study explores the influence of celebrity social media influencer-based short video marketing on tourist conation. The study also explores the intervening effects of tru...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141614694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-05DOI: 10.1080/08911762.2024.2375709
Shavneet Sharma
{"title":"Global Trends in Virtual Luxury: Examining Avatar Identification, Virtual Materialism, and Status Consumption in Online Gaming","authors":"Shavneet Sharma","doi":"10.1080/08911762.2024.2375709","DOIUrl":"https://doi.org/10.1080/08911762.2024.2375709","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":" 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141675585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-20DOI: 10.1080/08911762.2024.2368467
Mario D’Arco, Antonella Cammarota, Vittoria Marino, Riccardo Resciniti
This research focused on brand activism campaigns in a global marketing context. It explored how consumers judge a brand’s activism authenticity. An online survey was conducted in Italy. Data were ...
{"title":"How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology","authors":"Mario D’Arco, Antonella Cammarota, Vittoria Marino, Riccardo Resciniti","doi":"10.1080/08911762.2024.2368467","DOIUrl":"https://doi.org/10.1080/08911762.2024.2368467","url":null,"abstract":"This research focused on brand activism campaigns in a global marketing context. It explored how consumers judge a brand’s activism authenticity. An online survey was conducted in Italy. Data were ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"141 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141504080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-11DOI: 10.1080/08911762.2024.2350926
Marco Haozhe Ma, Arnaldo Coelho
{"title":"Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers","authors":"Marco Haozhe Ma, Arnaldo Coelho","doi":"10.1080/08911762.2024.2350926","DOIUrl":"https://doi.org/10.1080/08911762.2024.2350926","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"123 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140987394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1080/08911762.2024.2319608
Xia Wang, Ning Fu, Yiding Li, Dong Liu
Global mobile marketers are intensifying efforts to promote mobile applications, yet little literature addresses the effectiveness of these strategies on consumer adoption. This study investigates ...
{"title":"In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption","authors":"Xia Wang, Ning Fu, Yiding Li, Dong Liu","doi":"10.1080/08911762.2024.2319608","DOIUrl":"https://doi.org/10.1080/08911762.2024.2319608","url":null,"abstract":"Global mobile marketers are intensifying efforts to promote mobile applications, yet little literature addresses the effectiveness of these strategies on consumer adoption. This study investigates ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139909530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-08DOI: 10.1080/08911762.2024.2311920
Fabrice Desmarais, Alexandra Vignolles, Abhishek Mukherjee
This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with,...
{"title":"Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand","authors":"Fabrice Desmarais, Alexandra Vignolles, Abhishek Mukherjee","doi":"10.1080/08911762.2024.2311920","DOIUrl":"https://doi.org/10.1080/08911762.2024.2311920","url":null,"abstract":"This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with,...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-25DOI: 10.1080/08911762.2024.2303638
Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava
Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...
{"title":"Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study","authors":"Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava","doi":"10.1080/08911762.2024.2303638","DOIUrl":"https://doi.org/10.1080/08911762.2024.2303638","url":null,"abstract":"Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139587938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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