“他们的城市作为上帝的表现”:Gritty Memes、2020年美国总统选举和家庭的在线表现

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2022-06-17 DOI:10.1177/21674795221106115
V. Harrison, Brandon C. Boatwright, Joseph Bober
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引用次数: 0

摘要

在2020年美国总统大选期间,费城飞人队吉祥物格里蒂在政治选举相关的模因中扮演主角,费城选民成为选举结果的核心。Gritty有能力在选举期间超越体育,将其作为政治左派的象征,我们的研究以吉祥物拟人化和体育迷中“家”概念的理论讨论为框架。本文运用系统的话语分析方法,对有目的地选择的Gritty模因进行分析,以了解体育吉祥物、模因共同创作以及网络空间中家的意义之间的相互作用。对模因的形式和功能进行了评估。有证据表明,模因互文性和多元性,以及格里蒂的四个人物角色(侵略者、幽默家、左派和家乡英雄)推动吉祥物成为费城决定选举结果的历史象征。该研究的贡献包括将家的概念扩展到包括粉丝共同创作和在线空间的例子,以及在独特的社会政治背景下进一步理解吉祥物的拟人化。
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“A Manifestation of Their City as a God”: Gritty Memes, the 2020 U.S. Presidential Election, and Online Representations of Home
During the 2020 U.S. presidential election, Philadelphia Flyers mascot Gritty starred in political election-related memes as Philadelphia voters became central to the election outcome. With Gritty’s ability to transcend sport as a symbol of the political left during the election, our study was framed with theoretical discussions of mascot anthropomorphism and the concept of “home” in sport fandom. Using systematic discourse analysis, this paper analyzes purposefully selected Gritty memes to understand the interplay of sport mascots, meme co-creation, and the meaning of home in online spaces. Memes were evaluated for form and function. Evidence was found for meme intertextuality and polyvocality as well as four personas of Gritty (Aggressor, Humorist, Leftist, and Hometown Hero) that propelled the mascot to becoming a historic symbol of Philadelphia’s role in determining the election outcome. Contributions of the study include expanding the concept of home to include instances of fan co-creation and online spaces and further understanding mascot anthropomorphism in a unique socio-political context.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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